Maximizing the Return from Digital Marketing

Learn how IBM uses digital marketing to reach new prospects and identify warm prospects for sales from Pam Evans, IBM Global digital marketing manager.  Pam is responsible for IBM Software Group’s digital marketing strategies in over 70 countries where localized web sites serve as a hub for marketing activities. IBM uses digital marketing to surround other more traditional marketing mix approaches to ensure that the company identifies key influencers and prospects when they are online.  With 30 years experience in marketing and communications, she is a key leader in IBM’s strategy to transform the way it reaches customers online using search, social media, social software tools and enablement across the marketing cycle to deliver leads.

Our October presentation will be delivered by Target Marketing magazine's 2008 Direct Marketer of the Year. Pamela Ansley Evans is the Global Web Marketing Manager for the IBM Software Group. She has responsibility for IBM Worldwide web marketing strategies, web analytics and content on Software Group customer websites in over 70 countries. 

She makes presentations world wide on how business uses the web to reach customers, and in October she will be bringing that expertise to the GSATC Learning Lunch. 

GSATC Learning Lunch

About our Speaker:

Pamela Ansley Evans, Global Web Marketing Manager, IBM Software Group 
Pam Evans has responsibility for IBM Worldwide web marketing strategies, web analytics and content on Software Group customer websites in over 70 countries.   A digital marketing and Globalization leader for ibm.com marketing, Ms Evans conducts workshops with sales and marketing teams on how to use the web to engage new prospects and generate leads. 

Evans joined IBM in 1980 as an editor of a divisional magazine and spent 15 years in corporate communications before assuming responsibility for developing the marketing programs for the 1996 Atlanta Olympic Games where IBM launched its first online catalog.  

At IBM she has led teams in the development of web marketing for the last 12 years, working to integrate telesales with customer websites and launch relationship marketing programs including the Gold Service program which was acknowledged as an industry leading practice by Peppers and Rogers. These marketing programs have been recognized by the Direct Marketing Association and received numerous marketing awards.

Ms Evans earned an MBA degree in marketing from Georgia State University and a BA in English from Georgia Southern University. She serves as a charter member of iDirect, Vice Chairman of the Direct Marketing Associations’ B2B Council and speaks frequently to professional marketing and sales groups.  

She was named as the Marketer of the Year for 2008 by Target Marketing Magazine and one of the top 100 marketers by B to B Magazine in 2006 and 2007.